By Roman Aglaganov
Most AI image generators produce a grid of pixels. That is fine for a social post, but not for a logo, a label or a sign that has to be printed at any size. On 22 October Ideogram, the image-generation company, launched Ideogram Vector 1.0, its first model that produces vector files instead.
What it does
Vector files describe shapes, colours and gradients rather than pixels, so they stay sharp at any size. Ideogram’s model has two modes: text to vector, which writes an SVG from a prompt (optionally guided by reference images), and image to vector, which converts an existing picture. Ideogram says each design arrives as one SVG whose colours and shapes can be edited in Illustrator, Figma or code.
It is live in the Ideogram app and through its API. Prices on the model page, as read by Digital Applied on 26 October, run from $0.13 to $0.32 per generated file depending on quality, and $0.10 to vectorise an image.
The limits
Editable is not the same as finished. Ideogram describes its lettering as drawn shapes, which suggests text arrives as outlines rather than words you can retype. It has not published details such as how many paths a typical file contains, and print work usually needs colour formats that SVG does not handle natively. Ideogram has also not released open weights for this model.
Why it matters
Designers have long had to trace AI images into vectors by hand, which costs time and loses detail. A model that writes the vector file directly removes that step, and makes revisions cheaper: changing a brand colour becomes one edit, not a new generation. It is a small example of AI tools starting to produce the file a job actually needs, not just a picture of it.
