By Roman Aglaganov
Meta has quietly released Style Sketch, an AI app that helps you put outfits together from clothes you already own. It was spotted by the social media consultant Matt Navarra and is available on iOS and Android in Indonesia, Singapore and Thailand. Meta did not respond to TechCrunch’s request for comment, and it is not known whether the app will launch elsewhere.
How it works
Style Sketch can connect to Facebook and Instagram and build a virtual closet from photos you have already posted. You can also add items by taking a photo, recording a short video or uploading pictures from your camera roll. The app then suggests combinations matched to your style, or builds outfits around a single item you pick, and lets you see them on a “realistic model matched to your body shape and skin tone”, according to its description.
For trips, you enter the destination, length and planned activities, and it suggests a day-by-day plan of outfits that takes the weather forecast and itinerary into account.
Why Meta is doing it
Apps that digitise your wardrobe are not new; start-ups such as Alta and even Google Photos offer similar tools. Meta’s advantage, as TechCrunch points out, is Instagram, where many people already keep a visual record of what they wear. Style Sketch is one of a string of small AI apps Meta has released recently, including the virtual pet Waddle World and Pocket, for making games by describing them.
Before you connect
Linking the app to Instagram means letting it scan your photos, and the try-on feature works from your body shape and skin tone. Check the app’s privacy settings and what you agree to share before you connect your accounts.
